Female Disruptors
Katherine Abboud and Jigisha Patel Bouverat, 2 of the 4 founders of Rise Creative Studios, share compelling insights into their ad industry journeys and the mission driving their disruptive approach for their company.
Katherine: It’s about leaving a lasting mark on the industry, challenging norms, and fostering a culture of inclusivity. We strive to widen the gaze and create narratives that resonate deeply with audiences around the world.
Jigisha: My foremost goal for Rise Creative Studios is to infuse our work with inclusion, integrity and equitable storytelling that will resonate and leave a lasting mark. The mission has always been to WIDEN THE GAZE!
Katherine's career trajectory, ignited in her 20’s in Los Angeles, saw her rise through esteemed agencies, including stints at McCann Erickson and Chiat/Day. Witnessing the transformative power of storytelling, she became impassioned about fostering inclusivity and integrity within the industry. Jigisha's narrative, rooted in her upbringing in India and subsequent career at Chiat/Day, showcases her commitment to breaking barriers and championing inclusivity. With extensive experience as an executive producer, agent and entrepreneur, she co-founded Rise with a mission to widen the gaze in creative production.
Together, Katherine and Jigisha articulate their disruptive ethos in the Authority Collective interview, emphasizing the need for genuine diversity and representation throughout the production process, not just in front of the camera. Their model at Rise aims to provide alternative pathways for artists, fostering financial and creative equity while challenging industry norms. Reflecting on their journeys, both share anecdotes that underscore the importance of understanding diverse perspectives and maintaining resilience in the face of challenges. Mentors like Jay Chiat and Laurie Coots instilled in them the value of boldness and creative integrity, shaping their approach to leadership.
When discussing disruption, Katherine emphasizes the importance of genuine intention and positive change, cautioning against perfunctory gestures that merely "check the box." They both advocate for a culture where disruption leads to meaningful progress and inclusion.
Looking ahead, Rise plans to continue shaking up the industry by prioritizing inclusivity at every level, from talent representation to business operations. Initiatives like the Rise Dinner Table and a residency program aim to foster collaboration and accessibility within the creative community. Addressing the unique challenges faced by women disruptors, Katherine and Jigisha highlight the need to challenge stereotypes and advocate for inclusivity. They believe in leveraging their influence to create a movement that amplifies diverse voices and empowers storytellers from all backgrounds.
Their favorite life lessons, drawn from iconic figures like Ruth Bader Ginsburg and Maya Angelou, encapsulate their commitment to fighting for what matters and rising above adversity.
Full article Authority Magazine
